Ask for Previous Work
Looking at previous projects is one of the best ways to gauge the capabilities of any organization claiming to be a 'professional' search engine optimization company. Be wary of outfits that aren't ready to offer a previous project as reference. They're either very new amateurs or very old fly-by-night operations, neither of which will be very beneficial to your company.
First on the priority list is the name of an actual company or website to which they've rendered services in the past. When possible, try to contact the company's marketing department and ask about the provider's performance; it doesn't always produce a reply, but it's worth a try.
Should a name or an entire website reference be unavailable, the next best thing would be just get specific work samples. Be warned that this works for just a group of services like article marketing which have components that can be individually sent via email.
Correspond with Workers
For certain not-so-advanced SEO services, your company will probably be assigned to a group of writers under the service provider. In many cases, you can ask to correspond directly with those writers so that you can personally gauge their ability.
Aside from just the promises, you should also look at simple writing talent in your language. For common languages like English, Spanish or French, it's highly likely that you'll be getting services from non-native speakers. In cases like those, it's a very good idea to write directly to the writers so that you can see how they think and write.
Set Milestones
Keep in mind that truly high-quality SEO services are the ones which are well-done and delivered on time. Both qualifications should be present for you to feel that the service was worth your payment. This is also, however, where a lot of providers stumble and fall.
Getting everyone to stick to a schedule in real life is hard enough, and it's much more so online where you don't even talk directly to the people involved. One good way to make sure that your services are timely is to set milestones at different steps throughout the project instead of just one big deadline for everything.
Discuss possible milestones with the marketing company that's providing your SEO services. These usually correspond to big submissions like articles, and will help both the writers themselves and the company to adhere to your timeline.
Getting high quality SEO services 100% of the time is highly unlikely, but you can take concrete steps to get that number as high as possible. Remember, it's your investment and your website at stake; you have a right to become as proactive as you want.
Sunita_Biddu
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