Hiring a professional copywriter in order to write a compelling sales copy can cost you somewhere between 500 and 5000 USD. This is a large price to pay especially if you can do it by yourself. Money, of course, is not the issue here, the real reason why you would want to write your own copy is because no one knows your customer better than you do.
One more aspect to copywriting is in fact SEO. Search engine optimization within your sales copy can play a crucial part in your search engine rankings. Optimizing your copy for your targeted keyword phrase can be tricky, especially when trying to make your sales letter look professional and making sure it is fluent and easy to read.
I want to provide you with couple of seo copywriting tips which will assist you in making a compelling, seo optimized sales copy which not only will convert but will drive traffic on its own as well.
When optimizing a page for seo purposes, what you want to do, is to make sure your targeted keyword appears in the title, tags and description of your page. Some say, that it is also important to make sure your domain name contains your targeted keyword as well, but I have seen plenty pages rank high without it.
Now, the really important part of the whole process: the copy. Make sure it is readable, easy to follow and relates to the title. When writing your copy, think of the person who is going to read it, do not think of the search engines AT ALL!
Google algorithm and Yahoo spiders are sophisticated, and they constantly make sure to provide the best relative content to the searcher. Therefore, stuffing your page with your targeted keyword will not do you any good, since it will not do any good for the visitor.
Whenever I am writing a new sales page, article or a blog post, I always think of the reader, I do not even consider the search engines. As soon as I am finished with the tags and SEO research, my copy is going to be as fluent, easy to read and convertible as possible, with no focus what so ever on 'on page search engine optimization'.
I would like to conclude with reminding you, dear reader that the copy you are writing is always about the person who reads it, not the search engines who scan it for keywords. This is due to the simple fact, that if it is not, than even if you have 1000 unique visitors a day, you will still have 0% conversion, and that is just plain useless.
Igor_Kheifets
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