It is estimated that currently about 80% of all website traffic comes from people searching for key terms on search engines. Therefore, it makes sense that your website be one of the ones that they can find during their searches. This is much easier said than done though and the process of search engine optimization is regarded as more of a science by most than simply a task that you can perform one time and be done with.
First of all, search engines periodically change the algorithms they use to rank sites in their search engine results. In times past, ranking highly in the search engines was as simple as including specific key words within the design of your website. Nowadays, the process is much more involved and can require an ongoing process to ensure high ranking when someone searches for a particular term.
One of the main things that search engines look for nowadays is the content on the actual site itself. This is not a process by which you simply put a whole bunch of keywords on your site that people may search for, but instead, include those keywords in valuable content that will be helpful to a website visitor such as an informational article or a blog posting.
It is not enough just to have this content on your website, but you will want to update the website on a regular basis as well. Websites that feature static content will move lower in search engine result rankings versus those that are updated on a regular basis. These periodic updates show the search engines that your website is alive and active and constantly providing updated content to its visitors.
One of the most important aspects of search engine optimization is the keywords or phrases in which you use to optimize your particular website. You want to include words or phrases that someone might enter into a search engine to find information about a particular subject.
The key words or phrases that are searched the most often and are about the subject of your website will help you to get targeted traffic. Simply entering in a word or phrase that you think someone would search for is not enough. There are keyword search tools available online that will help you decide which search terms get the most traffic and will allow you to use these terms and phrases in your web content for optimization purposes.
We mentioned previously that you want targeted traffic, but what does that really mean? Simply put, the more specific the info that someone is looking for, the more likely it is that they will buy or use a particular product or service.
For instance, if you have a website that sells custom-made clothing for cats than optimizing your website for the word "cats" will certainly not be as profitable as optimizing it for the phrase "custom clothing for cats."
While using the word cats may get you more traffic, people that are searching for information on cats in general may have no need for custom clothing for cats and therefore would have no need for your website. Simply getting visitors to your website doesn't mean a thing. Search engine optimization takes into account getting traffic from targeted visitors that are more likely to buy or use your product or service.
The above represents some, but not all of the techniques used in the process of search engine optimization. A simple search online for SEO will turn up thousands upon thousands of results that will help you better understand this valuable practice of website promotion.
In addition, there are many firms that offer search engine optimization services to help take care of getting your website found when someone searches for a word or phrase that is the subject of your website. The prices in results of these companies vary so make sure to do your homework and choose a company that has a proven track record and posiive testimonials from satisfied customers to back it up.
Steven_H._Longoria
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