Not only do most keyword research tools provide poor website integration advice, they also don't provide rules and suggestions about how to proceed with building yourmeta-tags and other important SEO technical requirements.
Here are the top five questions you need to ask when creating a keyword research report for a client.
1. What are the best "top-level" themes to use in your business model? (This is different than your website).
2. What are the best "top level" themes to used for your business website?
3. What keywords are best used in your blog?
4. What keywords are best used to use in your anchor text of the inbound links?
5. How many inbound links are appropriate when targeting a group of keywords?
Website Silo Architecture allows you to answer several of these questions. When using the silo method, you tend to naturally think in terms of hierarchy. Part of the reason for this is that you must carefully consider your products and services. You must also consider the most competitive keywords associated with these topics. Generally speaking you will tend to place the most competitive and/or profitable products and services somewhere in the top of your website hierarchy.
When you rank "themes" within a specific competitive hierarchy, you can easily rank for dozens (even hundreds) of "broad and general" keywords and "themes" if you so choose.
What Is A Theme?
When it comes to Website Silo Architecture, "themes" are keywords and topics integrated by understanding how people actually search. It is best to find out how people search for your products and services and Silo your website accordingly.
Website Silo Architecture is a way to organize your website so that search engines will recognize your themes.
By carefully organizing topics in this way, you will often get a higher ranking for specific keyword terms associated with those themes.
Russell_Wright
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