One - First step in choosing keywords
Choose key words and phrases (keywords) should be the first thing you do when you build a website. It is interesting to have a list of keywords available to incorporate in your site before you start building the site. There are some websites that help you define the keywords that you can help. For English speakers it is certainly the best alternative and tries to use WordTracker overture (in several languages). However, these sites provide data, that varies from reality, and we must consider this.
Once you have made your list, you can visit websites like the one topic that you will create and investigate who is using the keywords. Surely, you can find the keywords that are useful and which you can use.
Two - Types of keywords to use
There are two types of tactics to use for keywords - optimizing a small number of highly popular keywords or conversely, to optimize many of the less popular keywords. Usually you want to combine both of these tactics.
The disadvantages of the most popular keywords that attract the most visitors are that they are very competitive. Often, a new website cannot only be successful if these keywords are optimized as required. This method gives the better result to use the keywords that are more specific and less general. There will be many more options to appear in search engines with those less popular keywords.
For example, the word "computer" is used as a keyword and is quite popular. At the same time a keyword is not recommended because, other websites rank for it. A new websites should look for other computer-style keywords like "good tutorials about computers." The main keyword but still show the format of the search changes.
Three - Find out competition
As mentioned, the most popular keyword that is more competition, I.E. if you have a new site and compete for one of these words (I.E., computer), your site appears at position 3000 in the search engines. There are many websites before you appear before this word.
We know that if it does not appear in the first two pages of search engines, some of the top 20 positions, there is little likelihood that Internet users find you. Thus, you should get a realistic idea of the competence of your site. To assess this competition must make an estimate of the first ten that appears on this Web term or keyword.
The PR (Page Rank) of the pages that appear in search results. The average number of links to these sites. There are several ways and tools to do this, such as Alexa. The amount of Internet sites that contain the term referred. We see this in the results shown at the top of the browser. The higher the number, the greater its popularity.
To see the exact number of matches containing that keyword or phrase on the Internet, we can put the word in quotes and see all websites with that phrase as we have written.
Following these procedures, we can assess how difficult it will be to reach the top spot with that particular keyword. Depending on the results check weather it is worthwhile to optimize our website with a few other key words or phrases.
Nickolie_Allen_Greer
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