A natural one-way inbound link is a link to your website from another. It is not a reciprocal link, or a triangular link (I link to you, who links to them, who links to me...). It is also no an automated marry-up done through dubious automated linking sites or software.
Google views natural inbound links as "votes" for your site. The more relevant the link is, the more it will benefit your website for ranking in Google's search results.
Ideally an inbound inlink will contain the following ingredients for success:
1. QUALITY. The site giving you the link should be a quality site, with and carrying authority as an established website in its niche.
2. RELEVANT. The site linking to you should have content that is relevant to your own, and is obviously supplying your links as a related site or resource.
3. KEYWORD ANCHOR TEXT. The text in your link, the visible part people can see, should contain a keyword that it the same as the main keyword within the page it is linking to.
Sounds simple right?
But how do you get a quality site to link to you, without you giving them something in return?
How do you ensure that the link contains relevant anchor text keywords?
How do you ensure that the link stays in place?
...discover that and you discover the holy grail of link building!
Jason_Temple
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