Navigation
As the name suggests, the sitemap really does act as a map of your site, if you build it that way. This can be useful to visitors to your site if they are looking for something in particular that may not be obviously available on the home page, or on the page which they entered your site on. Also, if your site is particularly large, many people find having an overview of how it all fits together will help them understand how to find all the things they are looking for on your site.
Overall picture of the site's 'theme'.
As soon as your visitors to your website look at the sitemap, they will get the overall idea of what your website is all about very quickly. This can save time, for your visitor, as they don't need to troll through a ton of pages to get a feel for what it is you are trying to achieve.
Search Engine Optimization
What happens when you build a good sitemap, is that you are in fact making a single page on your website which is linked to every other page on your site. This makes it much easier for the search engines to explore your site and it helps to have all the pages on your site indexed (listed) by the search engines. It's important for SEO, that the sitemap is able to be navigated to from your homepage, so make sure there is a link to the sitemap on the homepage of your website.
A well organized site.
By creating a sitemap, it allows you to have a really good overview of how your site is put together. That means that when you add new pages to your site, it can be fairly easy to see the best place to put it, just by looking at your sitemap.
Building a sitemap for particularly large websites is very important for all the reasons I've mentioned here. It is definitely worth making the effort.
Lesley_Komlos
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