The roundabout method for search engine optimization is targeting a bunch of lesser searched keywords that are related to the highly saturated keyword. By targeting a bunch of related words that are lesser searched a blog or website has a chance to be on the front page of google or yahoo for those terms and at the same time get people searching for specialized products or blog posts. To perform the roundabout method it is necessary to create a list of search terms that receive a good number of keywords that doesn't have tons of competition. For example say our main niche and keyword is t-shirts. Ranking on the front page for t-shirts is going to be quite difficult. Its much easier to pick related keywords such as sports t-shirts, retro t-shirt, funny kids t-shirts etc and get on the front page of google or yahoo.
The best way to rank for these less popular t-shirts is to write quality content in blogs or articles with the keywords that have been selected. Using anchor text once in a while will also help. For those that are proficient in using video tagging videos with the desired keywords are a great way to get indexed quickly as long as your video is relevant to those keywords. Doing the on page SEO is also important as selecting the proper titles, keywords, and metatags will definitely help strengthen the potency of the roundabout method.
When used correctly the roundabout method should lead to droves of targeted traffic to a blog or website. Since the keywords used are less general the traffic driven to the website will be people interested in the product or service offered. More sales are likely to take place. The best part of the roundabout method is that if you do the hard work yourself it will be free. The results will take a month or two for search engines to really alter rankings for keywords unless video is involved which could make it faster. Utilize the roundabout method and watch the traffic numbers and results go up.
Timothy_Fox
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