1. Keyword-rich Content: One of the first and foremost requirements is to have keyword rich content on your website. You should know what keyword phrases people are using when they are searching online. You should use those keyword phrases in your content so that it has more appeal to your site visitors.
2. Keyword-rich Title: Title is one of the most important part of your article. You simply cannot ignore its importance. It is the first thing that a potential visitor will look at and then decide whether the article is worth reading or not. You can make your article more appealing as well as search engine friendly by including your top keywords in it.
3. Relevant Content: Another factor which many people ignore is to have content that is extremely relevant to the keyword you are targeting. Suppose you are targeting a phrase - "how to earn money online fast". For such a phrase, make sure you provide those tips in your article which will help in earning money fast.
You may not include things that would take a long time to fetch results because your article is about earning money fast. Search engines tend to love articles that are tightly focused on a specific topic and may reward you with higher rankings.
4. Long Tail Keywords: It is best to target long tail keywords for your articles than to target broad keywords. Long tail keywords are those that comprise of 3-4 or more words and are usually more targeted.
For example - weight loss is a broad phrase while weight loss for women is a little bit more targeted. The advantage of going after long tail keywords is that they are generally a lot easier to achieve top rankings for as they have less competition than broad phrases.
Another advantage is that you will know what the user specifically wants and can provide that answer in your article. This can help in increasing your article's conversion rates.
5. High Quality Links: Another important factor in SEO is link building. Most people try to get as many backlinks to their site as possible. However as a wise marketer, your focus should be more on getting quality links from high pagerank sites and WebPages. These links will have more value in the eyes of Google.
You can avoid wasting your time by going after tons of useless links which will hardly add any value to your website. Another advantage of going after high quality links is that you will be forced to come up with excellent quality content in order to gain such links. So this will give you a two-fold advantage - better content and better links!
6. Better Navigation: Your visitors should find it easy to browse your website and find what they are looking for. Both search engines and human visitors love a website which provides for easy navigation.
It is best to divide your website into categories and each webpage should be in the category that is best suited to it. This way you can easily get all your WebPages indexed by search engines and your human visitors will be able to easily browse your website without getting lost.
7. Ongoing SEO Education: No matter how much knowledge you have when it comes to search engine optimization you can never have too much. As things change over time with new technologies or Google updates it is important to continue you online education over time testing and tweaking your way to the top of the SEO pile.
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