4. CREATING YOUR HOME PAGE (LANDING PAGE) CONTENT
a. Without diving too much into how to create an effective landing page design let's just focus on the SEO aspect of the landing page. Your landing page is your most important page, so we need to include your keyword phrases here in your content. Your top three keyword phrases should be included more than once. Insert your keyword phrase in a readable and natural-looking way to avoid looking like you are "keyword stuffing". Try and do so with the least amount of content you can. If you insert more of your keyword phrases than what I recommend, you run the risk of getting penalized, so don't do any more than what is listed here. Insert them the following way:
i. Your #1 Keyword Phrase - insert it in 4 different places.
ii. Your #2 Keyword Phrase - insert it in 3 different places.
iii. Your #3 Keyword Phrase - insert it in 2 different places.
iv. Your #4, #5, & #6 Keyword Phrase - insert once.
b. Content Ideas - You might find it hard to come up with enough content to insert your keyword phrases naturally. It is a delicate balancing act. If you create too much content, new users to your website will leave (nobody really wants to read all that stuff). But then again, you need some content for SEO purposes. Here are some valid content ideas that will help you get your SEO keyword phrases in without overfilling your landing page with useless babble.
i. Write a brief description of what your business/service does. When someone first comes to your website, you need to let them know right up front what you do and how you can help them with their needs. A general description of your business/products/services is useful to new visitors to your website as well as a great place to sprinkle in some SEO keyword phrases. Again, don't go overboard. Keep it simple.
ii. Insert a few images - Images are a great way to break up the monotony of large amounts of content as well as get a few keywords in. Every image you insert into your content area allows for a TITLE and an ALT tag description. Slap one of your keyword phrases in. Use the same phrase for both tags. Make the image a clickable anchor linking back to your landing page.
iii. Testimonials - Testimonials are great. Get a few from some of your clients/customers and add them to your landing page. "Tweak" them slightly to include your keyword phrases (if your client/customer doesn't mind). Try not to go overboard on these. Include too many and people will get bored and leave.
iv. Awards/Articles - Show off any awards and/or articles you may have about your business/service. Write in a few quotes from them into your content. 'Tweak' them to accommodate some of your keyword phrases. Be careful not to alter them too much... they are quotes after all. If you misquote an article, you might get some backlash from the writer. Make sure any changes you make are very subtle and don't alter the author's intended message.
5. PUT KEWORDS IN YOUR WEBSITE'S FOOTER
a. There are a thousand ways to implement internal links, but to keep things simple, just create three links in your website's footer using the TOP THREE keyword phrases to point back to your lading page. With most website builder tools, the footer is 'static' and will appear on every page, so these links will be on all your pages. Here is the keyword phrase that our examples might put in their footer. Remember, these would be set up as three separate links pointing back to the landing page:
1) Mr. Kung Fu: Seattle Karate | Seattle Martial Arts | Seattle Self Defense
2) Susie Smith: Home Arts And Crafts | Home Decorations| Arts And Crafts Ideas
6. ADDING YOUR WEBSITE TO FREE DIRECTORIES
a. Free directories are pretty much worthless. Don't waste your time. Some paid directories are worth it, but they are NOT free. This article is about FREE SEO. There is only one free directory that is worth submitting your URL to: DMOZ (dmoz.org/add.html). Be sure to drill down into the LOWEST category you think your website falls under, THEN click on the 'Suggest URL' link at the top. Unfortunately, they are so overloaded that it may take months before they list your website. But... if/when they do, it's very good SEO points for you!
7. EXTERNAL LINKS TO YOUR WEBSITE
a. Links from other websites to your website is the best way to help with SEO. If you have any friends or acquaintances that have a quality website you trust, ask them if you can put a link to your website on theirs. Be sure to use one of your TOP THREE keyword phrases as the link phrase that points to your website landing page.
b. If you don't know of anyone who has a website, then don't worry about it. Skip down to the next step. DON'T GO LOOKING FOR LINK EXCHANGES WITH STRANGERS. If you go looking for websites you don't know to post your link on, you will probably hurt your SEO more than help it. Because you are a newbie to SEO, people will take advantage of you. SEO is a complex thing to learn and you probably don't have the time to master it. It's best you just avoid trying something like this all together.
8. SOCIAL BOOKMARKING
a. There are hundreds of social bookmarking websites. For the sake of simplicity, we will only submit your website URL to 5 of the better ones. You will need to create an account on each of these (if you do not have one already). You might want to add their 'bookmark button' to your browser toolbar as well for future ease of use.
i. Digg ( digg.com )
ii. Del.icio.us ( delicious.com )
iii. StumbleUpon ( stumbleupon.com )
iv. Reddit ( reddit.com )
v. Propeller ( propeller.com )
b. Look for the 'submit link' or 'submit website' link/button once you are logged into each of these website. Submitting your website link to each of these will usually consists of providing the following information:
i. URL - The 'www' address that people type in the address bar of their browser to get to your website.
ii. Title - Your website's title.
iii. Description - A brief description of your website. You might want to use the same description you created earlier for your website's Description Meta Tag.
iv. Keywords - Use your SIX keyword phrases here, separated by a 'comma 'or a 'space'. Look at the label on the form, it should tell you how to separate word phrases.
Continue To Part 3...
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