So you might ask, of all the available options why does it have to be the search engine? You can do some other things that are more effective like those ones mentioned above. The thing here is nobody ever said that those mentioned above do not work, it is just that they only work up to a certain extent, that is that being visible through search engines would still make that difference. You can definitely work using both methods, just keep in mind that being visible through search engines is still the most basic thing.
Being visible through a search engine may not sound too convincing, especially because the ones which would require more effort would seem more attractive and that it could do a lot, you should take note that there will always be an amount of people that will not be too familiar with your website and out of those people, some of them could be interested in it. So if that is the case, what would people that are in that situation do? No other than look your website up in a search engine. If you think this is convincing, then this is basically the reason why you need search engine optimization.
While this may seem quite unfamiliar for some of us, some people actually take this too seriously. Some people would dedicate time and effort to this alone. They research on how search engines would work and how they could use this to their advantage. They make sure that their websites would be on top if a search engine user would put in some keywords or if not, it would be one of the most visible ones. With how they treat it, it just becomes clearer that this indeed is a big deal.
So if you are now considering it, take note that it is not enough that your website will be seen when people type some keywords on a search engine. Competition is still present even at this situation. You have to put in some effort that your website should be among the most visible ones among all those that would pop up when people would key in some words on the search engine.
While search engine optimization would help you a lot especially when you are still starting out, you can use it to build a good reputation. Once you do, the traffic will just keep on flowing on and on. Reputation is actually all you need to establish in this kind of business but that too is a very broad term and would generally involve all kinds of activities.
Dilip_Dabrai
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