According to the 2009 Ad Effectiveness Survey from Forbes, February and March delivered bad returns on investments from ad networks. This has inspired many companies and agencies to look into new tactics to squeeze more out of every dollar. As a result of what is considered a failed attempt at traditional online ad networks, 53% of executives have reported they will be "spending less on this avenue of online advertising."
Search engine optimization has been waiting patiently to take the throne of online advertising. 48% of the executives surveyed voted SEO as their new top advertising tool, reporting that SEO has been one of the most effective methods of generating conversions online.
As the troubling times place more responsibility upon marketers to deliver ROI, this new trend towards
search engine optimization has emerged with force. According to a 2008 search marketing report, sponsored search represented 88% of Internet marketing, while SEO only accounted for 11%.
Optimizing your website with keywords is not the only tactic that search engine optimization brings to your business.
There are multiple variables in the SEO equation that leads to a campaign's success. Blogs, press releases, new and relevant content, videos, refreshing old pages, new pages, targeted keywords, and social media offer businesses much more than just an optimized site. It can get very complicated and messy, which is why most companies go outside their own house to get things done.
Bob_D_Jones
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