The first step you can take to optimize your site is homepage optimization. The first step in optimizing your homepage is figuring out which keywords that you would like to target. They can be very simple or very complex. After you have decided on what keywords that you which to use, you then research the word and see what the competition is. For example "cars." Now this key word is way to general. You would want to pick "classic cars." Just basically you need to be specific. If you choose to pick a general word the competition for that word is way to high and you will never get a good ranking on that keyword.
The next step to optimizing your homepage is with a keyword rich URL. For example after the dot com after your website name there should be a string of keywords. When you do this it is important not to make it too long and no spaces. You could use underscores instead of spaces.
The next step to make sure that your website is being found is with category page optimization. What that is, is a category page like a subsection of your site. One example of this is if you had a site that sold products the category page would be the page that lists your product.
The most important thing you want to remember with using this method is you should have a link going back to your homepage on all of your sub pages. Anther thing that you really need to keep in mind when you are optimizing your site is when doing category optimization is that the more links you can add to that category on your site the better off it is. Also, another thing you might want to consider is leaving a "breadcrumb". What that is, is just a navigation is a good way to add a link back to your category page from your content or product pages.
The third way to optimize your site is with content/product page optimization. Your site should have more of these pages than anything else. This is going to really increase the traffic to your site. The information should be keyword rich so that you are really targeting those keywords that you chose.
This is just three way to have you site get the attention that it deserves. There is no point in having a website out there that no one is able to find.
Matthew_McKernan
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